The clip below explains one part of a larger campaign puzzle that got Trump "elected" last year. In a few words, those who switched or voted for Trump in the last days and months before the election were manipulated. Big time.
Those who switched their vote to Trump in the last days and months of the election probably don't understand, or will never acknowledge, how the process explained above played a part in influencing their vote. That's fine. Ignorance doesn't have the capacity to acknowledges its state. So let's try and understand why the clip on "Big Data and Psychographics" is so important.
Simply put, it helps explain how the manipulation happened. While the act is relatively simple - manipulating minds - how it's done is actually pretty sophisticated stuff. It mixes psychology and what marketing guys routinely call predictive analytics. It goes beyond understanding how education and ethnicity impact voting, for example, and moves into targeting and tracking preferences, tastes, and personality traits, which can be manipulated more easily.
Still, even if we know how the manipulation happened, the clip above doesn't explain who was pulling the strings, or why.
Again, Trump's supporter will probably never understand (or acknowledge) the process, but it's important that the rest of us do.
Stay tuned.
- Mark
No comments:
Post a Comment