For my students (past and present), who have read University of Cambridge economist Ha-Joon Chang's books. Professor Chang has written another book, Economics: The User's Guide, which he discusses here ...
In one of Chang's opening comments during the book's unveiling he asks, almost rhetorically, why "class" is dismissed by most economists as an "old Marxist" concept. He addresses the issue by pointing out that advertising firms live by targeting class-based groups with their ads.
You can check out this and other Chang insights in the YouTube clip above.
In all cases, if you want to read an accessible and common sense introduction to economics, I encourage you to buy the book.
- Mark
In one of Chang's opening comments during the book's unveiling he asks, almost rhetorically, why "class" is dismissed by most economists as an "old Marxist" concept. He addresses the issue by pointing out that advertising firms live by targeting class-based groups with their ads.
You can check out this and other Chang insights in the YouTube clip above.
In all cases, if you want to read an accessible and common sense introduction to economics, I encourage you to buy the book.
- Mark
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